All Cubs Privé courses are all Continuing Professional Development (CPD) accredited

New Virtual Classroom course introduced at low price point (£200 plus VAT) with a follow-up session

Choose the training format that best fits your team’s goals, schedule, and sales needs.

Open Enrollment Courses

Instructor-led sessions focused on core account management skills—discovery, stakeholder mapping, account planning, and renewal strategy.

Request dates

Team Training Workshops

Tailored workshops (in-person or virtual) aligned to your objectives, with exercises and playbooks your reps can use immediately.

Explore workshops

Consulting & Support

Hands-on support to improve client relationships and develop long-term business

Discuss support

Is this course (Sales Account Management) for you?

• If you are about to become or are part of an Account team with up to 5 years experience, this course is for you.
• Your role is probably in these areas:: Account team, Customer Relationship management, Customer Service, or part of a Account bid team.
• Interestingly, we’ve had Supplier Management team members enrol who want to understand the thinking of their suppliers.
• Contact hello@cubsprive.com to answer any questions.

Sales Account Management course – Agenda

• Introductions, Objectives, Benefits to you. An opportunity to explain your background and what you want from the course.
• Contacting the Client. Rudimentary do’s and don’ts with tips of how best to approach the client.
• How to engage with the Customer. Taking real business scenarios and learning how to react in different situations.
• Preparation to take a new Account. How to structure and research the client account and optimise the growth sales potential.
• How to deal with Issues and Crises. How to manage both the client and internally, and how to control the narrative and the comms.
• Internal Executive management and preparation for Executive client calls. How to manage contact between your organisation and the client at a C-suite level.
• Case Study Discussion. Decide on the best approaches with recommendations of what works and how to avoid pitfalls in your relationship building.
• Quiz and Feedback. 12 multiple choice questions with discussion afterwards. Your results are only provided back to you.
• Q&A and Course close. A chance to ask any questions and set plans for your Account.

Is this course (Advanced Account Management) for you?

• You will probably have career aspirations to be working in a organisation as an Account Executive. Generally it’s best to have passed the Fundamentals course first, and have at least 3 to 5 years sales experience.
• Also this course is a good fit for managerial level sales and customer services positions.
• Contact hello@cubsprive.com to answer any questions.

Advanced Account Management course – Agenda

• Introductions, Objectives, Benefits to you.  What you want from the course and your background experience.
• Gaining trust from your organization and the customer.  Vital for a senior Account Executive role.
• Early process and identification of large deals.  Probably the most important activity, how to find significant growth sales oppprtunities.
• Case study and discussion.  Topic will based on finding large deals.
• Deciding to challenge the customer or not.  When to challenge and when not to.
• Long-term revenue growth planning for the Account.  How to look to materially grow your account over time.
• Quiz and Feedback.
• Action Plan on return.  What you are going to do differently on return to your role.

CPD article Sept 16th from Cubs Privé, “The value of long-term client relationships”